THE COURSE COLLECTION

Six topics to combine around your project. Every tutorial uses step-by-step images and written explanations, with no videos.

WordPress Website Building

Understand the building blocks of a website and create a content or business site step by step.

  • Understand domains, hosting and installation
  • Learn themes, plugins and page editing
  • Build a homepage, content pages and navigation
View course plans

Shopify Store Building

Follow a step-by-step store-building workflow, connecting products, pages and navigation.

  • Navigate the admin and essential store settings
  • Set up a theme, products and page structure
  • Review navigation and the mobile experience
View course plans

SEO Keyword Research

Turn scattered keywords into an actionable content plan by understanding search intent.

  • Understand search intent and keyword types
  • Organize core terms, long-tail queries and topic clusters
  • Map keywords to pages and articles
View course plans

Product Research

Build a product evaluation process around audience needs, competition and costs.

  • Define your audience and use cases
  • Assess demand signals and competition
  • Document cost factors and selection criteria
View course plans

Page Layout & Design

Give your pages a clear information flow so visitors can find content, understand value and take the next step.

  • Plan hero sections, content blocks and calls to action
  • Work with type hierarchy, white space and spacing
  • Review mobile readability and browsing flow
View course plans

Answer Engine Optimization

Learn to organize clear answers around specific questions, making content easier to understand and reference.

  • Understand question-led search and answer engines
  • Structure direct answers, explanations and sources
  • Review FAQ structure and content readability
View course plans
SUGGESTED LEARNING PATHS

Build a path around your goal.

01.
Product Research → Shopify → Page Layout

Planning an online store

Understand your product and audience, then organize products into clear store pages.

02.
WordPress → Page Layout → SEO Keywords

Planning a content website

Build the structure, refine the pages and plan content around search needs.

03.
SEO Keywords → AEO → Page Layout

Improving your content

Start with relevant questions and organize clearer answers and page information.